Wrong price in a shop or online
Pricing errors happen both in physical shops and online, and your rights as a consumer depend on how obvious the error is. This guide explains what to do at the checkout and how to assess an order an online shop has cancelled.
You will need
- A photo of the shelf price or advert
- The till receipt
- A screenshot of the online price and order confirmation
- A phone for taking photos
Steps
Photograph the price
Take a photo of the shelf price, the offer sign or the price on the website before going to the checkout or straight after ordering.
Point it out at the checkout
Recognise an obvious error
Check the online shop’s terms
Demand the right price in writing
Ask for a refund for overcharging
Report repeated errors
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