Storytelling in speeches and presentations
People remember stories far better than numbers and lists. In this guide, you build a short story with a beginning, a turning point and a lesson, and fit it into a speech or work presentation.
You will need
- A topic and the occasion you are speaking at
- Something to take notes with
- Your phone’s voice recorder for practice
- 15–30 minutes of quiet time
Steps
Define your message
Write in one sentence what you want the audience to remember or do after your speech. The story is chosen to support this message, not the other way round.
Find a story from your own experience
Build three parts
Start in the middle of the action
Add one sensory detail
State the lesson directly
Keep the story short
Practise and cut
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