Social media marketing for entrepreneurs
For many small businesses, social media is the cheapest way to reach customers, but without a plan it easily eats up hours without results. This guide helps you build a routine that fits into an entrepreneur's week.
You will need
- The company's social media accounts
- A phone for shooting photos and videos
- A content calendar, e.g. a spreadsheet
- A small advertising budget (optional)
Steps
Choose 1–2 channels
Go where your customers are: consumers often on Instagram, Facebook or TikTok, business customers on LinkedIn. Doing two channels well beats doing five half-heartedly.
Complete your profile
Create content pillars
Plan a month at a time
Keep it authentic
Reply and engage
Try a little advertising
Track the results
The full guide with every step is for members. Try 7 days for €0.99.
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