Building your personal brand
Your personal brand is the impression people have of you as a professional: what you are known for and what you are recommended for. It is built on consistent work and visibility, not on slogans.
You will need
- A clear idea of your skills
- LinkedIn or another channel
- Time to create content
Steps
Define your core expertise
Write in one sentence what you are good at and who benefits from it. That sentence guides everything you publish and say about yourself.
Choose your target audience
Choose 1–2 channels
Make your profiles consistent
Share your expertise regularly
Show the results of your work
Join the conversation
Keep your promises
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